Augmented Reality (AR)

aug·ment·ed re·al·i·ty – noun

  1. A technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view of both reality and immersive content.  Augmented reality in the most simple form can be presented used and mobile phone or tablet or on more immersive devices such as head mounted displays, heads up displays,  holographic lenses, mobile and connected glasses / lenses.
 

 Immersion Scale

Immersive

Mobile Phone / Tablets

odg-r7

ODG R7

microsoft-hololens

Microsoft Hololens

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Meta 2

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PC & Mobile Phone / Tablet

On smartphones and tablets, Augmented Reality feels like a magic window. Hundreds of Augmented Reality apps are available on iPhone, iPad and Android. On PC and connected TV, Augmented Reality works with a webcam.

Connected Glasses / Lenses

Most high-end AR experiences are on connected glasses and lenses, Augmented Reality feels like being in a digitally enhance real world.  The technology is rapidly evolving and is poised to be leading form factor for immersive experiences.

 

We think [virtual and augmented reality have] the potential to transform how we interact with almost every industry today, and we think it will be equally transformative both from a consumer and an enterprise perspective.

- Heather Bellini