A technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view of both reality and creative digital content. Augmented reality, in the most simple form, can be presented and used on a mobile phone or tablet, or on more immersive devices, such as head mounted displays, heads up displays, holographic lenses, mobile and connected glasses / lenses.
Mobile Phone / Tablets
PC & Mobile Phone / Tablet
On smartphones and tablets, Augmented Reality feels like a magic window. Hundreds of Augmented Reality apps are available on iPhone, iPad and Android. On a PC or connected TV, Augmented Reality works with a webcam.
Connected Glasses / Lenses
Most high-end AR experiences are on connected glasses and lenses, Augmented Reality feels like being in a digitally enhance real world. The technology is rapidly evolving and is poised to be leading form factor for immersive experiences.
We think [virtual and augmented reality have] the potential to transform how we interact with almost every industry today, and we think it will be equally transformative both from a consumer and an enterprise perspective.