Selling property that doesn’t exist yet is a hard nut to crack. How can you help the potential buyers get a better sense of the space? That’s where digital marketing tools and visualization technologies come in.Here are 3 Virtual Reality tools to consider for properties that are still under construction.
In general, 360° photography and video are the most accessible points of entry to VR technologies. You can hire a professional team that will capture your property on 360° renderings and combine the photos to create a 3D-like experience of the space. That type of visual materials will help your target audience get a better sense of the space.
Read more about 360° photography
If you’ve got a larger budget, it’s a good idea to invest in 3D models. Hire a team of professional VR photographers to create virtual or augmented reality (AR) models that showcase your space in attractive 3D walkthroughs customers can enjoy on their own.
One of the most effective methods for helping customers learn more about the property is investing in virtual tours. By creating a virtual reality and offering customers access points like VR goggles, cardboard goggles, or mobile devices, you can provide homebuyers with a degree of autonomy in this immersive experience.
They can walk around the space by themselves or be guided by an agent remotely. Touring the building, customers can experience the property as if they were physically on location. That technique is especially productive if you’re selling to a global market.
Take an exemplary virtual tour:
Here’s how Virtual Reality works in practice
The developer behind the Grand at Sky View Parc, located in the Flushing district in Queens, New York, targeted Chinese buyers in particular and implemented VR property tours to build an effective remote sales campaign. The developer branded and shipped Google Cardboard VR glasses to customers.
With the help of VR guided tours, investors could walk around the property as if they were really on location, all the while remotely accompanied by a sales agent. The developer helped its clients avoid travelling to New York to get a close look at the property.
If you’re selling property in development, it’s smart to invest in virtual reality technologies that help to make your listings more attractive and show your property in a more realistic way.