The Grand
The Grand

CLIENT: Onex Real Estate SOLUTION: New Development CONTENT: 360 CGI renderings ADDRESS: thegrandsvp.com

A gleaming beacon in Downtown Flushing, THE GRAND represents Phase II of Sky View Parc and will consist of three luxury towers featuring 743 luxury condominium units, ranging in size from spacious studios to four-bedroom residences, varying in price from $500 thousand to $2 million. The new development partnered with VR Global to create a 360 CGI experience for prospects to view before the residences were fully built.

Take a Virtual Tour

The Grand

Project’s scope

VR Global created an array of immersive sales tools to support both onsite and remote sales of The Grand, including VR Guided Tour app and branded Google Cardboard VR glasses shipped to the Chinese prospects, as well as 360-Integrated Sales Center to use on-site and online with the use of dedicated landing page and Youtube 360-degree videos among other media.

Client's goals

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Attract Chinese prospects
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Provide easy access to the property
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Boost remote sales
The Grand

Outcomes of the project

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75% of unbuilt units sold during the running of the campaign
 
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Built a dedicated app in Mandarin to reach the 90% of buyers who were Chinese or of Chinese descent
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Showcased 12 apartments in VR with various fit-outs
The Grand

Devices

Available for Android and iOS and on Web Viewer on The Grand’s website.

EXPERIENCE IN VR

To get started you will need a Google Cardboard compatible headset or a Samsung GearVR headset.

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