The Knickerbocker Hotel
The Knickerbocker Hotel

CLIENT: The Knickerbocker SOLUTION: Hospitality CONTENT: 360° Photography ADDRESS: theknickerbocker.com

The First Luxury Hotel atop Times Square. Edging the bright lights of Broadway and the calm of Bryant Park, The Knickerbocker is a legendary New York landmark reborn as the first luxury hotel in Times Square. VR Global created several 360 Tours of different suites at the Knick, showcasing some of the most luxurious hotels in Manhattan.

Take a Virtual Tour

The Knickerbocker Hotel

Project’s scope

VR Global created VR tours of Knickerbocker's most luxurious suites to support both onsite and remote sales, as well as the branded VR Cardboard handouts. The tours were accessed using mobile device and web interface.

Client’s goals

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Boost bookings of the luxury suites and penthouses
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Promote the amenities and size of the space
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Enhance the pre-arrival experience
The Knickerbocker Hotel

Outcomes of the project

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8 Luxury Suites in mobile VR and 360 tours on client’s website
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The VR solutions deliver a conversion ratio of 13-17%, much higher than any other marketing media
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Sales staff uses mobile VR to showcase suites unavailable for live showing
The Knickerbocker Hotel

Devices

Available for Android and iOS and on 360° Tours on the website.

EXPERIENCE IN VR

 

To get started you will need a Google Cardboard compatible headset or a Samsung GearVR headset.

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