Extending realities: bringing all the realities together

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If you don’t move with the times, you may have had a hard time keeping up with your competition. If you don’t go for innovation and digital transformation, you’ll probably won’t last long. It’s perhaps one of those things that you’ve heard about a dozen times already. However true those statements can be, there is a variety of tools to choose from that would help in your transformation.

You want to go with the digital transformation in your company, but you probably know that you need to prepare and change your whole company’s strategy for that. Innovations are those little sparks of inventiveness that will drive changes and open your company for the possible transformation.

There is a variety of innovations that you can choose from. Each of them gives you a different way of showing your products and services to the customers. New technologies are one of those innovations, and they also offer you quite a vast array of tools to use. Virtual, Augmented and Mixed Realities are among them.

extended reality


The name says it all – virtual reality provides an entirely digital world that you can explore and interact with. For instance, in Real Estate industry you can use it to present your off-plan property. VR enables your prospects to go on a virtual tour through your investment even at the pre-construction phase. You can guide your clients through the neighborhood, show them the playground their children will play on, walk them through the whole construction and do a tour of the properties they’re interested in. There is one thing you will need, though. A headset.

All headsets work with smartphones so you can go for Oculus or Google Cardboard. Place the smartphone in the headset, put the headset on, and step right into the virtual world.

vr ar mr


In contrast, Augmented and Mixed Realities use the real world. Some people mistake the two because of that. So what is the difference between AR and MR? Augmented Reality uses the real world and adds 3D models to it, whereas Mixed Reality can work around both the real and the virtual world. It means that MR will either provide you with virtual elements added to the real world or will overlay an actual area with a fully digital structure. 

Similarly to the Virtual Reality, you will need a headset to experience AR and MR. This type of headset, though, is more comfortable and handy than the VR headset, take for example Microsoft Hololens or Google Glass.

Real estate industry can make the most of these technologies. AR and MR can enhance the experience of the investment. You can effortlessly show the whole city, add the information about the key points of the neighborhood such as schools, underground or bus stops, present the 3D model of your off-plan property with which your clients can interact. That makes AR and MR more interactive than VR.

Imagine taking your client to the construction site and giving them MR glasses connected to the application on your smartphone or tablet. When they look at the site, they would see the structure of the final product. What’s more, they would be able to interact with it by for example choosing the floor they would like to see.

Read more about Augmented Reality


However, what if you want to implement all these realities? If so, you can opt for Extended Reality. XR combines VR, AR and MR, so you don’t need to choose one of them. It offers an extensive range of real-life interactions with the virtual environment, providing you with immersive experiences in one application. Meaning that your clients will have more freedom in customizing their choices and deciding how they experience will proceed.

There are many options to choose from and here are just a few of them. It surely shows that it is worth to keep an eye on the new technologies, because there you may find a perfect solution.

Let’s talk more about the Realities!