Real estate businesses use digital marketing tools to attract the attention of customers. These tools also help build the foundations of a trusting relationship between the clients and real estate agents.
When it comes to the real estate sector, VR technologies hold the most promise. In fact, experts claim that VR content will have the same effect on the industry as internet listings had two decades ago.
But VR is much more than just goggles.
In fact, VR technologies are a combination of product presentation techniques that are already having a significant impact on industries like medicine, entertainment, or education.
It’s only a matter of time before it becomes widespread in real estate.
Real estate agencies and developers have many tools at their disposal to create that type of visual content and distribute it to different display types and devices, such as web-based platforms, mobile apps, or large displays.
But how do you pick the right visualization tool for your listing? Let’s take a closer look at your options.
Selling existing property
If you’re selling an existing property, your first step is investing in 360° photography. You can acquire a tool that allows making 360° renderings on your own. On the other hand, you can hire a team of professional photographers to do that for you.
Once you’ve got your content in place, it’s time to think about distributing it to the right channels.
Remember that even the most sophisticated visual content won’t bring you substantial results if you locate it in a vacuum. VR technologies are only effective as long as they are in fully integrated with the overall marketing strategy. So don’t treat them as standalone solutions and expect your photos do the trick just because they present your property in 360° view.
So where do you distribute VR content? Here are several options:
- Distribute VR content on the web – for example, on your website where you show listings or social media profiles where you share properties.
- Hire a development shop to create a mobile app for you for sharing that content with your target audience.
- Consider VR platforms that were created specifically for real estate.
- If you’ve got some extra budget left, you can hire a professional team to help you develop a 3D scan that combines your 360° photos into comprehensive views of your properties.
- Or try your hand using a special device like a Matterport camera to shoot your property and create 3D visualizations to make your listings more attractive.
Here’s an example:
Real estate agents are often tired of rushing between meetings only to find out that most of them were unnecessary. To avoid that, they should look for alternatives. One of the easiest points of entry to VR are platforms that connect real estate professionals with content creators. Content creators provide the real estate agents with high-quality 360° photography they can use to make their listings more attractive. They can distribute VR content through the platform or in the mobile app to engage customers. Many platforms offer a feature that allows scheduling remote property tours with buyers as well.
Selling property in development
VR technologies come in handy when you’re selling property in the development. You can hire a professional team of content creators to capture or design your property on 360° renderings.
On the basis of these photographs, content creators will prepare 3D models to help you show your space on visual virtual or augmented reality models. You can create a virtual reality where customers tour the building on their own with the help of VR goggles. This way, you give your users the full autonomy in this immersive experience.
Here’s how it works in practice:
The Grand at Sky View Parc is a property in development right in the heart of the Flushing district in Queens, New York. The developer targeted Chinese buyers in particular and implemented VR property tours as the foundation for their remote sales campaign. To reach potential buyers, the developer branded and shipped Google Cardboard VR glasses to them. With these goggles and VR app, the customers could go on a virtual tour of the property. The only other person who accompanied them was a sales agent who did it remotely. The developer created a lasting impression on foreign investors who didn’t have to travel to New York to get the feel of the condo before buying it.
Read the case of THE GRAND at Sky View Parc
VR technologies for real estate
There are plenty of VR technologies you can choose from that match different budgets, organization needs, sales processes, and preferences of your clients.
Remember that creating VR context is only the first step. What’s more important is how and when you will be showing this content to your audience.
To work out the best methods of distribution, partner with a company that has experience in creating and distributing various technologies and content types. It’s not worth to spend money on VR technologies that don’t deliver.