Implementing VR Technologies in Marketing: Key Do’s and Don’ts

VR is a buzzword in real estate today. It’s also a clear trend for the future: in 2020, 130k real estate agents are predicted to use VR technologies for showing properties, with an annual spending of $5,000 expected to grow by 10% each year. But as the field develops rapidly and many new products are released every year, some of the visualization technologies may be of poor quality.

Here are 6 tips to help you make the most of VR content for marketing your listing, improving the online discovery process and bringing a fantastic experience to your customers.

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1. Don’t forget that VR technologies aren’t standalone solutions

If a vendor is trying to convince you that their VR technology is an all-in-one solution, consider that as a red flag. Vendors tend to oversell their product. VR technologies will bring you results only when they become an integral part of your sales process and marketing strategy.

Read how The Grand at Sky View Parc used VR technology in their strategy

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2. Isolated implementation will never work to your advantage

Some real estate professionals choose to include VR content only on their websites or in their sales offices. But you can get much more ROI from VR. Once you produce VR content for your listings, your next step is to distribute it through your marketing channels. VR technologies support omnichannel marketing strategies, so share your new content on web-based platforms, in mobile apps, or on social media.

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3. Content distribution is the key

It pays to embed VR content in your overall digital marketing strategy and aim to distribute it to as many channels as possible. By placing VR content in channels that support your entire digital marketing strategy, you will engage different segments of your target market.

4. Provide training to your team

Even though VR technologies are now more user-friendly and accessible than ever, it’s smart to make sure that your team knows how to use them correctly and make the most of their functionalities. There is no reason to be afraid of these solutions, and you can be sure that your staff can be provided with sufficient technical knowledge to use VR solutions in sales and marketing.

5. Stop creating poor-quality content

If you’re trying to save up on the quality of your content, stop right there. When customers spot low-quality content, they will instantly see your brand as unprofessional and not worthy of their trust. And that’s the last thing you want to happen, right?

6. Most importantly: find the right partner

Don’t invest in VR technologies that don’t deliver. Partner with a company that knows the field well and can advise you on different techniques and content types.

Finally, don’t forget to invest in your knowledge about the recent technologies and their potential in real estate.

Learn more about our VR solutions for Real Estate

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