The belief that Virtual Reality is a cutting-edge technology inaccessible to regular people is far from the truth. VR is about much more than expensive goggles and headsets. VR technologies are a cluster of product presentation techniques that are leaving their mark on sectors like medicine, entertainment, and education. Now, they also become a new standard in the real estate marketing.
And the best thing is that they are now more accessible than ever. Agents and developers can use some VR tools on their own to produce and distribute VR content to different devices and display types.
If you’re considering to invest in VR but don’t want to risk losing a large sum of money on a technology that doesn’t deliver, here are two steps you can take right now.
360° Photography
In general, 360° photography or video offers the most accessible point of entry to the VR world. You can acquire easy to use and affordable tools and, for example, take 360° photos on your own. Then, you can use software to combine these images into a virtual tour of the property.
360° is a technology that has been with us for a while now, and it’s ready for the mass market. These tools are usually easy to use and affordable. Also, you won’t need to worry that your staff will have no idea how to make the most of them.
Naturally, if you worry that your team doesn’t possess enough technical expertise, you can easily hire professional content creators. They will prepare 360° renderings of your investment at the pre-construction stage for you.
How to use it?
360° photography can be a refreshing addition to the other marketing tools you use. If you’re willing to pay a little bit extra, you can use those photos to create virtual tours. Virtual tours are more interactive than 360° photography and you can improve them with additional content such as videos, info spots, etc.
Walk through the exemplary video tour:
The next step after creating VR content is to distribute it through various channels. Depending on your marketing strategy, it can be web-based platforms, mobile apps, or social media.
Specialized VR platforms help real estate professionals find content creators and distribute VR content inside the platform. You can then link to your portfolio on the platform on your social media channels, listings, websites, and other marketing channels. Some VR platforms also allow scheduling virtual tours with homebuyers.
You don’t need a massive budget for making the most of VR technologies. Use VR content to make your listings more attractive, engage your target audience and build more trusting experience for your clients.
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