One of the most common challenges real estate agents share is building trusting relationships with their clients. There are many people out there who don’t follow best industry practices, thus mislead customers when presenting properties. Forming a stable image is the primary objective of every real estate marketing strategy.
Fortunately, virtual reality technologies help real estate agents present their properties in ways that are far more realistic and detailed than photography or video. That way, VR allows agents not only to attract the customers’ attention but also project an image of a reliable professional.
Here is an exemplary scenario to show you how Virtual Reality can help real estate agents build trusting relationships with their clients.
Gaining Trust with Virtual Reality
Let’s imagine a real estate agent called Mark. He is passionate about his job, but rushing between meetings takes up a lot of his energy, time and money. Because of that, he feels drained and has no power left for nurturing relationships with his clients. Also, many of his meetings turn out to be completely unnecessary as soon as the client walks through the door. The leading cause of that? Many properties he advertised included images and video that didn’t present them realistically. To regain the trust of his clients, Mark turns to VR technologies. Thanks to them, he can show his properties realistically and avoid setting up unproductive meetings.
That’s when he turns to VR technologies. Since 360° photography is the most accessible point of access, he can log into a VR platform that helps to find content creators. He can prepare his portfolio by choosing the most impressive proper properties. Professional content creators provide him with high-quality 360° photography he can use to make his listings more attractive. When a client enters his portfolio, they will experience the space more realistically.
When the client reached out to Mark, he can be sure that they had a good look at the property and wouldn’t be surprised by details that regular photography or video often fail to capture.
This case study presents one of the many benefits of VR technologies for real estate.