Once upon a time, there was no other way to pass on the information than by telling stories. People sat by the bonfires and recounted tales from the faraway lands. Then came the time to write these stories down, and after that to visualise them and show on the screen. That’s how most of us perceive storytelling today – as tales we read, hear and watch every day.
However, with new media such as VR, AR, MR, 360 videos and photos, storytelling becomes something more. The stories have already helped in seducing your audience and steering them to interact with your company, thus driving the sales. With such advanced visual technologies as VR, AR, MR, etc. these tales can transform storytelling into storyliving.
Especially in Real Estate where developers provide places to live, storyliving present in sales processes can make a difference. Here are 3 benefits of VR storytelling.
3 benefits of VR storytelling
Your customer’s imagination is a basis of storytelling. Stories aim to fascinate and charm your audience, but sometimes imagination can fail your clients to see what you want to show them.
Put the homebuyers as the heroes of the story. Make your customers the owners of your property. Show your clients their life in your investment. Words won’t always enable your audience to become an active part of your tale. You will need to paint the picture for your customers.
When the homebuyer puts on the VR goggles, they become the one who experiences your property. Even if the property isn’t built yet, you can take your customers to your investment and show them their future home. Your clients will see your vision, will experience it, and what’s more, will remember it.
When the homebuyer is immersed in the virtual experience of your property, there’s nothing that can distract them. Therefore, your audience is more receptive to what you have to show.
When you tell your story, it makes the house more tangible for your customers. Talk about Friday evenings your client spends with family, watching favourite films or playing board games. Describe your customer coming home after a hard day at work and being welcomed by their dog. Find a common “enemy”, something that bothers your clients, and show them how your investment can help fight that problem. Does the potential buyer live in a noisy neighbourhood? Mention the park just around the corner and the quiet location. Does your client resides on the outskirts of the city? Speak about how quickly the prospective buyers could commute to the city centre from your investment.
That’s how you evoke emotions and can even build trust – by providing your customers with an experience of their future life.
YOU’RE THE ACTIVE NARRATOR
Even though the homebuyer’s the one who experiences your property, you are still an active narrator. You have all the attention of your customer. Thus you can easily and smoothly direct your client’s focus anywhere you want. Do you want to show the spacious living room where the homebuyers could enjoy a Saturday afternoon with their friends while watching a football game? Would you like to talk more about the big garden where your customers could relax with their kids while manning the barbecue? Walk your clients through the spaces you think will address their needs the most.
4 do’s of VR storytelling
- Identify the story – determine what’s the story behind your investment. Maybe the history of the neighbourhood is the key element in your development. If so, show your potential buyers how that history is reflected in your property. Or base the whole narrative on what your clients want. Build the whole experience on your customers’ expectations and needs.
- Clear end of the story – you can’t surprise your customers with the end of the experience. Give them a short notice that the walk-through the property comes to an end soon. Maybe leave the best for the end or add an info spot with a short video or message prepared just for your clients.
- Easy exit from the story – even though you are the active narrator of the story, your clients should always have the option to leave the experience. Whatever the reason, if your customers want to exit from the story, they should be able to do that without difficulties.
- Limited amount of stimuli – don’t overwhelm your prospective buyers with too much information. Choose the most important places in your investment and direct your customer’s focus there. Too many details will distract and confuse your clients which can discourage them to your offer. Plan your presentation carefully and guarantee its smooth flow.