It goes without saying that modern consumers are used to being provided with on-demand, immersive experiences with products. There is no reason why the real estate industry should lag behind. Especially when we already know that visual content can help a lot when it comes to the attractiveness of property listings.
Real estate listings with content such as video receive 403% more inquiries compared to those without video. That’s why virtual reality technologies and solutions hold so much promise for the real estate industry.
According to recent studies, website visitors tend to spend 3x more time engaging with immersive 3D experiences. Another survey showed that 41% of homebuyers said interactive maps are handy and 40% said the same about virtual tours.
But how do VR solutions work in practice? Here is a case study to help you see what happens when you add VR virtual tour to your listing.
VR Property Tour at Christie’s International Real Estate
Christie’s International Real Estate is an affiliate network that gathers the most qualified real estate specialists in the world. Regency International Estates is an exclusive affiliate of the Turks and Caicos Islands who decided to incorporate a VR solution in their sales process to attract high-end clientele around the world.
Thanks to a mobile app that offered a fully immersive 3D platform using tools such as Google Cardboard VR glasses and Samsung Gear VR, users interested in offshore real estate investment could discover fantastic properties located all over the world from the comfort of their home or office.
The company hired a photographer who provided professional VR content to enable remote sales. Users can simply run the app on their smartphones or go to the website and get the feel of these luxurious properties in many different ways to decide which ones are worth a visit.
No wonder that VR technologies are becoming the new standard in the real estate industry. 76% of real estate professionals plan to or are already using VR in 2017.