Augment Reality


A leading NY start-up in VR and AR technology joins the community of top-tier NY tech companies

New York, NY: Supported by an initiative from the office of Mayor De Blasio, partnering with Grand Central Tech, and the New York City Economic Development Corporation, VR Global is thrilled to announce their acceptance into the HUB community at Grand Central Tech.

The idea behind the HUB was to create a thriving community of eager entrepreneurs and offer their teams the resources and the flexibility that allows them to focus on growing their businesses as well as collaborate with other startups within a co-working space. The Hub@GCT provides a safe and supportive work environment while also providing a creative space filled with talented teams of individuals looking to skyrocket the tech industry and support growing companies that create ground-breaking solutions to urban challenges. Funded by a grant from the NYCEDC’s Urban Tech NYC initiative as well as partnerships with Millstein Properties, GE, Loew’s, and Microsoft the HUB is a place where startups can thrive and find that their most basic infrastructure needs are met and exceeded.

“We are indeed honored to have been accepted into the HUB@GCT and we are proud to be a part of this innovative community. This is a remarkable opportunity for VR Global to bring our virtual reality solutions to the forefront of the realty, hospitality, and development industries thanks to the resources provided by GCT, New Lab, and NYCECD. Startups are hand-picked to be a part of the HUB and our team is incredibly grateful to be a part of it.” – says VR Global CEO, Alexander Gredysa

“VR Global is pioneering new technologies that challenge how we visualize and design the urban environment. It is a natural fit for the Hub@Grand Central Tech and we are thrilled to have them join our vibrant urban tech ecosystem as we grow a vibrant 21st-century economy in New York City,”
– said Executive Director of the Hub, Robinson Hernandez.

Alexander Gredysa, CEO at VR Global USA
Mobile: +1 (215) 200-6984
Email: ag@vrglobal.com

About VR Global:

VR Global Inc. helps businesses around the world utilize VR & AR technologies, and embedding it on every touchpoint, channel, and device. VR Global’s omni-channel software is built on our in-house designed and patented platform. This software is based on open standards, agile to support limitless innovation, scalable, and extensible, positioning it to be the last VR platform companies will ever need. Over 50 companies have chosen VR Global, including global brands such as CBRE, JLL, Yareal, Christie’s, Ritz-Carlton, Regency International Estates, Highgate Hotels, Circle Holdings LTD, Onex, General Leasing Management Cor, Haus Real Estate, Platinum Properties, Gemini Holdings, Silvercup Properties, KRK, AdCookie, F25, Marvipol ™, Nike, and Related. For more information:  www.vrglobal.com

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VR Global Partners with Hoylu
VR Global in the News

VR Global joins Hoylu in a strategic partnership to offer end-to-end presentation, ideation and collaboration tools.

Hoylu delivers solutions for presentation, ideation, and collaboration that focus on enhancing the user experience. For the last two years, Hoylu has excelled in developing software for creative collaboration combined with intuitive input and display technologies. This includes technologies for the internet of things and remoter collaboration – connecting workspaces in different locations.

Hoylu and VR Global will cooperate in developing software solutions by integrating VR Global’s immersive content platform for virtual and augmented reality with Hoylu’s presentation and collaboration solutions.

“VR Global was an early mover into the market for augmented and virtual reality and have a very experienced and skilled team. Through this partnership, we can bring new innovative solutions to our customers that transitions into what will be the next big computing platform.” – Stein Revelsby, CEO at Hoylu

Andrzej Jonczyk, CEO Europe & Co-founder of VR Global, said, “We’re focused on delivering immersive technology solutions that solve real-life business problems and add value every step of the way. Partnership with Hoylu is very natural for us, as harnessing innovation is also a big part of their DNA and culture.

Through nearly two years of development, we’ve built features in our VR platform that allow adding layers of information, embedding external media or facilitate remote tours. Together with Hoylu we’re excited to work on what will be the next step in the space of creative collaboration and combining our strengths to deliver new, next generation experiences to our clients.”

About Hoylu

Hoylu delivers solutions for presentation, ideation and collaboration that focus on enhancing the user experience. For more information visit: www.hoylu.com or visit www.introduce.se/foretag/hoylu 

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Holiday Guide to VR Headsets

With Virtual Reality technology still in its infancy, the risk of buying a sub-par product is quite big. To save you the hassle and embarrassment of buying another white elephant this year, we’ve come up with a guide to make your decision a little easier.

VR headsets generally fall into three categories and the choice vastly depends on how much you are ready to fork out. Here they are:


VR experience on the cheap: Cardboard

Google Cardboard costs “peanuts”, mainly because it is made of cardboard (surprise!) and does not come with a dedicated screen – your own smartphone serves as a one.

Google Cardboard offers you a VR on-the-cheap experience and will set you back a mere $15 (go on, just google it!). For the tiny price, you get a DIY headset. You can assemble it on your own, and slide your smartphone inside. Within ten minutes of getting the package, you can savor your first virtual balloon flight, enjoy amazing 360 Google Spotlight Stories, and plenty more as the immersive content for Google Cardboard is evolving rapidly.  From here, you either love it or hate it.

This is definitely the best option to try out to see if VR is right for you without damaging your pocket.


Mid-rangers: Mobile HMDs

Let’s get the jargon piece out of the way first – HMD stands for “Head Mounted Displays”, and applies to both mobile and tethered devices you strap on your head.

A bit of a heftier price can get you a premium headset with a case much sturdier than cardboard. While your smartphone is still required, the case itself can be equipped with additional sensors, more sophisticated built-in controls, quality lenses and focus wheels vastly improving the experience. In this group you would have to go with one of the below two:

Out of all the devices available on the market, Samsung Gear is the one that can guarantee you this superb VR experience, and best value for your money. With Oculus support, and the mobile version of Oculus Store with over 290 VR apps it seems to be the best mobile VR choice right now. However, the Samsung brand is there for a reason – you have to own at least the Galaxy S5 or newer device from the Samsung line of mobile devices.
Google Daydream is an introduction of a Google built VR device dedicated to operate in the currently only mobile VR operating system called Daydream. This is the only device in this price range that comes with a handheld operating device to improve user interaction. Although it has received very favorable reviews, the device currently supports only three mobile devices: Axon7, Pixel and Moto Z – hardly a deal breaker.
Browsing through BestBuy deals you are likely to find VR headsets that will cost you a fraction of the prices above, but they are often only a plastic version of Google Cardboard and have no software support as the aforementioned two.

iPhone users might feel left out here, with the majority of VR hype surrounding android devices. Apple is investing in AR technology, however whether Apple or anyone else decides to launch a dedicated, 100% iPhone compatible device in 2017 remains to be seen. But if we were to take the gamble, we would say Apple will unveil its own  VR device in June next year.

If you own any of the Samsung’s modern mobile devices the choice for you should be easy. But if you add the cost of a mobile device, you might actually look elsewhere.


High-end: Bang for your buck

The best VR experience obviously comes at a premium price, and this is mainly because of the quality of internal components used in such sets. Tethered headsets like Oculus Rift, HTC Vive and Sony PlayStation VR all require external computers or game consoles to work, but have own high-resolution screens, advanced motion tracking, and the best graphics for superior VR experience.

Unlike the previous two price segments, tethered headsets are usually designed with video games in mind. For a complete experience, HTC Vive comes with two custom controllers, Oculus Rift ships with an Xbox One gaming pad, and PSVR uses Sony Move.

These high-end headsets also offer motion tracking and while Oculus and PSVR are more focused on a “siting down” experience – allowing its users to lean, dodge or even crouch, but mainly offering a VR experience from the comfort of your sofa. HTC Vive on the other hand, thanks to a couple of tracking sensors spread across your room allow you turn your room into a full VR playground you can move around freely. In this segment HTC Vive is in a class of its own offering the highest level of immersion. Now the question is…


What should I buy?

If you are still on the fence whether VR is actually your cup of tea, Cardboard would be your go-to set to find out. However, if you take the foray into new technology a bit more seriously, you might need to fork out a bit more for, say, one of the medium-tier devices. Samsung Gear VR is by far the best choice as far as Mobile HMDs are concerned. The headset comes with Oculus Store on board and, as long as you are fine with the the fact that it requires a Samsung smartphone, Gear VR might be the smartest purchase you can make for now. Samsung is putting a lot of effort into developing its “VR baby” and it seems it’s bound to support it further.

While Google’s own Daydream has caused some stir, it is still relatively hard to come by and quite expensive for what it is. What’s more, only the owners of compatible devices Google Pixel and Motorola Moto Z can use the headset to its fullest potential. This guarantees supreme quality but at this stage limits greatly the Daydream platform potential to grow.

If you consider yourself a gamer, your basic choice depends on your platform of choice. PS4 owners will benefit aplenty from PSVR, even more so that Sony seems to be ready to invest lots of money into VR gaming on its eight gen console.

PC gamers should definitely go for HTC Vive, provided that their machines are beefy enough to run VR-supporting games and break no sweat. Like Sony, HTC has high hopes for VR as it has launched its new development and publishing studio dedicated to crafting virtual reality experiences – Vive Studios, HTC’s response to Oculus Studios. Oculus, on the other hand, has introduced its Touch controllers, which is a meaningful addition to the already powerful system, and an effort to catch up market competition.

All things considered, If you’re thinking of buying a VR set this December, there is already a decent selection of products available in every price category.


What’s next?

HTC and Oculus have been relatively secretive about what they have in store for 2017. Both companies are expected to cast the iron while it’s hot and surprise us with mobile variants of their VR products.

Speaking of industry giants: Microsoft’s HoloLens has made some waves on the business market, their consumer market headset is yet to be announced. According to recent leaks Microsoft is planning a new VR headsets built on the experience delivered from many HoloLens use cases. This will allow the Redmond giant to finally join the VR pack and get a chunk of the pie.

With already so many great devices to choose from today, 2017 is certainly shaping up to be the year of VR. Just gear up in time and don’t miss the train.

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CIO Review – Most Promising Augmented Reality Technology Solution Providers 2016
Augment Reality

Link: http://augmented-reality.cioreview.com/vendors/most-promising-augmented-reality-technology-solution-providers-2016.htmlCIO Review Top 20

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6 Reasons Commercial Real Estate Companies Need to Invest in Virtual Reality

1. Virtual Reality is easily shared through web applications, mobile devices and email. SGA understands the needs of its real estate partners. Whether through viewing devices such as Oculus Gear VR and Google Cardboard or via web applications on the computer or smartphone, VR technology is highly sharable and perfect for on-the-go clientele.

2. Virtual Reality expedites stakeholders’ decision-making. One of the biggest benefits of VR technology is that it enables owners, brokers and tenants to envision a potential master plan, building or interior space quicker and easier than ever before; the immersive experiences allow critical team members to make quick decisions and get the project moving. “With the VR technology, I can engage all the important stakeholders in the process on their own schedule,” SGA director of virtual design and construction Michael Schroeder says. “The technology allows the process to move forward at a quicker pace, enabling crucial decisions to get the consensus response they need. It’s a vital step in saving time for all parties involved.”

3. It enables evaluation of new construction within existing context. It’s hard for tenants to envision a new development, or a building expansion, in any environment—but VR is an enabler of the imagination. VR can transform the existing context of the site to include the new development’s design and technology. This gets tenants excited and enables them to make commitments sooner. “It’s cliché, but a picture really is worth a thousand words,” Michael says. “In this case the virtual reality environment is absolutely priceless to potential clients.

4. Virtual Reality experiences can be generated alongside typical design deliverables. SGA’s VR is generated through the design firm’s advanced modeling capabilities. The same software that is used to create floor plans and construction documents also creates VR of the same spaces.

5. Virtual Reality reduces design phases. If SGA is hired to reposition and market a building, and if a tenant selects our design, we can essentially eliminate Schematic Design and move quickly into design development and construction documentation. This enables clients and building owners to save a significant amount of time.

6. Virtual Reality translates difficult design concepts for all audiences. It can be a challenge to translate architecture or interior design concepts to people unaccustomed to the industry. VR breaks down those barriers, instantly delivering them to a space that allows them to see the evolution by design by translating the ideas into an immersive environment.

Read more at: https://www.bisnow.com/national/news/technology/virtual-reality-what-dividends-can-it-bring-to-commercial-real-estate-62250?utm_source=CopyShare&utm_medium=Browser

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Golden Arrow Award

VR Global is the proud winner of the prestigious Golden Arrow Award for Innovative Digital Marketing. Thank you AdCookie – marketing online and our team for all the great collaborative work on the Domar Development campaign! ‪

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CNBC Power Lunch – Will Virtual reality change real estate?

VR Global, a New York based company, films apartments and turns them into a virtual walk-through, where potential buyers can experience a home from anywhere in the world. CNBC recently got inside a home where the firm was turning a listing into a virtual experience.

“Turning your head to Virtual reality for real estate is like turning to Zillow, StreetEasy and Realtor.com when they first became big,” Ryan Serhant, of Nest Seekers International told CNBC’s “Power Lunch.”

“This is the future of technology and soon buyers will be able to look at properties in New York, while they’re sitting at dinner in France,” he said.

Sam DeBianchi, founder of DeBianchi Real Estate is more skeptical, however.

“I think it’s a great tool, but that’s where it stops,” she said. “It’s virtual, it’s not reality.”

DeBianchi doesn’t think a headset will ever replace the purpose of real estate agents.

“Real estate is personal,” she said. “Technology cannot get personal with a potential buyer or seller–it’s impossible.”

Both Serhant and DeBianchi are currently using Virtual reality in some capacity with their clients.

The cost to turn an apartment into a virtual listing doesn’t come cheap, however.

Serhant said he has some Manhattan apartments completed for $3,000, while a recent 3-bedroom apartment in Manhattan that CNBC visited, costed $15,000 in total.


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GRIMM: black snow

GRIMM: black snow

premiere: 22.01.2016

IP Group and VR Global in the cooperation with Polski Theatre in Wrocław

[ Nothing will happen if you don’t go into the woods ]

As a result of the collaboration between Identity Problem Group and VR Global, Virtual Reality and 360° video technologies will be used as constructive elements of a show for the first time in theatre. In GRIMM: black snow, VR helps the actor function on both the stage and in the virtual world simultaneously.  It lets the audience observe the actor, as well as allowing access to what the actor experiences in the virtual world.


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BISNOW – 7 VR and AR Real Estate Companies That Will Show You The Future
Commercial Real Estate

The Oculus Rift has caused an explosion of other VR headsets and countless VR and AR technologies. In fact, an entire industry has formed, and commercial real estate now has its own crop of companies using the tech for showing off properties and upcoming developments. Here are seven that you should have your eye on.

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Forbes – The Future Of Virtual Reality Video Has Arrived.

Article Link: http://www.forbes.com/sites/stevenrosenbaum/2015/11/02/the-future-of-virtual-reality-video-has-arrived/#47b5e7145105

As the organizer of the NY Video Meetup for the past five years, I get to see a lot of company pitches. There are some that fit into trends, some that seem a bit crazy, and every now and then a few that clearly give you a glimpse into where video is going.

This week one trend became extraordinarily clear. There is a movement in the video space from old, flat 2D video to the fast-arriving world of 360 video, known within the industry as VR video.

Virtual reality gives consumers the ability to explore inside video content. Wearing a virtual reality headset, they can stream immersive videos and take control of a 360 degree video environment. While it’s early days, brands are using VR to blur the lines between entertainment and advertising.  If you’re driving in the front seat of a Porsche and enjoying the experience of driving on a race track,  is that a commercial or a piece of entertainment that can sell cars.  As more and more consumers find they don’t want to be sold,  VR provides brands with a new way to entertain and expose consumers to their brands and products.

The first event that I attended was the Pivot Conference VR Showcase called “Virtual Reality For Brands.”

The Pivot Conference has been taking place for five years, and this year it added a series of single-subject evening showcase events to the day-long conference.  The idea is to learn from, interact with and build relationships with your peers as attendees experience VR for themselves and learn how brands and organizations can take advantage of the fully immersive customer experience that the coming VR explosion can offer. The event offered hands-on experiences with Oculus Rift, Samsung VR Gear, Microsoft Hololens and Google Cardboard.

I was surprised at the quality of the VR presentations and the depth and technical knowledge of both the attendees and the presenters.

On thing was clear at the Pivot event, brands are going to be moving fast to embrace both  monoscopic and stereoscopic 360 degree VR.

Then, two nights later, we introduced Alejandro Dinsmore and his company EEVO to the NY Video Community. EEVO is a creator-focused platform for high-quality VR content, offering streaming and download functionality across all hardware platforms.

EEVO delivers VR experiences to a wide audience by creating a curated distribution system for the best virtual reality content. It’s a  platform where a select set of visionary creators can share their work with viewers looking to experience the new world of VR storytelling, and from the reaction in the crowd, the creative community is ready to rock.

Afterward a the social hangout the follows each meetup. And this night the crowd gathered around Alejandro and his Samsung Gear VR rig and basically didn’t want to let him leave.

Then, two days later, the NY Times announced that the weekend of November 7th and 8th, it would partner with Google to ship a free Google Cardboard headset to all of it’s  1.1 million print subscribers. Together the partners will deliver a series of VR short films via the NYT VR app for iOS and Android. The app’s first film “The Displaced”  follows three refugee children from Syria, South Sudan, and eastern Ukraine.  This is clearly a new way to present topical stories with video. 

Brands. Destinations. The NY Times.  Virtual Reality video is moving quickly from early adopters to the mainstream. Oh, and then there’s Facebook.  We’ll have to wait and see what Mark Zuckerberg has in mind for Oculus Rift, which Facebook paid 2 billion dollars for in 2014.  Said Zuckerberg of his commitment to Rift: “VR is the next great tech platform that’s going to define the way we connect in the future. In just a few years, VR has gone from a sci-fi dream to an awesome reality.”

And based on the week I just had, I have to say I think he’s right.

Here’s a list of the companies I saw at Pivot  – along with links you can use to check out their tech as well. Enjoy!

Jaunt VR

Jaunt showed some truly remarkable hardware. Cameras that shoot cinematic virtual reality (VR).  These professional-grade camera systems are specifically  designed for capturing fully immersive, 360-degree cinematic VR experiences.  The camera,  named ”NEO” was designed  for VR, the culmination of two and a half years of extensive research and development, prototyping, and field testing. One thing is for certain, there’s lots of hardware out there and not all of it is built to produce remarkable VR. Jaunt is a winner.


DoDo Case

DODOcase is a provider of custom cardboard virtual reality kits to brands and advertisers.

Download iOS 

Download iOS

Little star 

Little star is a platform working with brands in virtual reality, 360 video, and immersive experiences.  They’ve landed big gigs with companies like Red Bull, Nat Geo WILD, Discovery, Disney, PBS, and more using the platform.  Little star  provides content for VR devices including  Samsung Gear VR, native mobile apps, and the web.

Download iOS

Groove Jones

Groove Jones is a studio run by creatives. They don’t want to be limited by committees, bureaucracy or focus group.  Together the team is creating remarkable VR experiences.

Groove Jones Presents: Porsche Virtual Reality Experience.

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VR Global 

VR Global is a New York based company that offer a fully customized white labeled applications for Real Estate, Hospitality, Education, Entertainment, and Healthcare.

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